Jaguar Land Rover and Gorillaz Seek New Engineering Talent via Alternate Reality



Jaguar Land Rover use new Gorillaz mixed reality app as innovative recruitment tool


Alternate reality, 19 June 2017: Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. 

The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking. 

The Gorillaz App today launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.

The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than  4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications. 

The company has used its debut season in Formula E to promote Jaguar Land Rover’s thought-leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.

A launch film is available to download, or embed via https://www.youtube.com/watch?v=AJWa7HFz4q0

FOR FURTHER INFORMATION:
holly.flaum@tvcgroup.com | +44 (0)207 380 8000 

 


videos

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Jaguar Land Rover and Gorillaz Seek New Engineering Talent via Alternate Reality
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Launch Film: Jaguar Land Rover and Gorillaz Seek New Engineering Talent Via Alternate Reality
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IV Davor Krvavrac, Executive Creative Director, B Reel London
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IV Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover
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Jaguar I-PACE Concept Electrification FIlm
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Jaguar I-PACE Concept Design Film
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GVs Panasonic Jaguar Racing Vehicle
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GVs Jaguar I-PACE Concept VR Reveal
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GVs Panasonic Jaguar Racing Pit Lane
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GVs Panasonic Jaguar Racing Driving
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GVs Jaguar Gorillaz Noodle Test Lap
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IV Benita Mehra, President, Women's Engineering Society
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IV Kirsty Pitcher, Global Talent and Executive Development Director, Jaguar Land Rover
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GVs Young Engineers at Work Using App
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Vox Pops with Young Engineers using the app
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GVs In App Footage of Environment and I-PACE Build
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IV Waqur Ud Din, Systems Engineer, Vehicle Dynamic Systems, Jaguar Land Rover
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IV Krista Higgins, HR Business Partner Body and Electrical, Jaguar Land Rover
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IV Imogen Pierce, CAE Aerodynamics Engineer, Jaguar Land Rover
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IV Claire Beatty-Orr, Systems Engineer - Advanced Interior Sensing, Jaguar Land Rover
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IV Amy Rimmer, Research Engineer - Autonomous Vehicle Control, Jaguar Land Rover
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IV Amy Maharati, Controls Engineer - Driveline Controls, Jaguar Land Rover
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PRESS RELEASE: JAGUAR LAND ROVER AND GORILLAZ SEEK NEW ENGINEERING TALENT VIA ALTERNATE REALITY