Follow the Land Rover Brick Road: New Discovery Makes Debut on Giant LEGO Tower Bridge



New Land Rover Discovery shows its unrivalled capability on Guinness World Record-breaking LEGO structure


Solihull, UK, 28 September 2016: Land Rover has revealed the New Discovery seven-seat SUV by breaking a Guinness World Record for the largest LEGO structure ever built.

Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover’s most versatile model around a 13-metre high LEGO version of London’s Tower Bridge.

The New Discovery embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. It is highly desirable with unrivalled capability and technology like no other.

Everyday ingenuity has been at the heart of the Discovery for the last 27 years, with more than 1.2 million customers to date. The new Discovery is for the digital age. Ingenious technology keeps your family safe, connected and confident on all surfaces, all terrains and in all weathers to ensure your destination is reached.

The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.

The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.

Led by the UK’s only LEGO Certified Professional, Duncan Titmarsh, it took five months for expert LEGO Master Builders in the UK to construct the incredible Tower Bridge structure.

For more information, please contact: derrick.amoako@tvcgroup.com or +44 (0)7534 095 250


videos

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New Land Rover Discovery World Premier - LEGO build time lapse film
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New Land Rover Discovery World Premiere - Wed Video
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IV Duncan Titmarsh-Founder Bright Bricks
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IV Zara Phillips MBE
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IV Sir Ben Ainslie, Team Principal, Land Rover BAR
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IV Jeremy Hicks Managing Director JLR UK
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IV Lucia Sinigagliesi, Guinness World Records Adjudicator
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IV Bear Grylls, Adventurer
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Timelapse Bridge Build
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IV Ed Diment, Company Director, Bright Bricks
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GVs Bridge Designs
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GVs Discovery Zones LEGO Models
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GVs Bridge Construction
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GVs Bridge Auditing
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New Land Rover Discovery World Premiere - 90 sec Hero Film
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New Land Rover Discovery World Premier - 60 sec Film
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New Land Rover Discovery World Premiere - 30 sec Film
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New Land Rover Discovery World Premiere - 15 sec Film
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GVs LEGO Tower Bridge and Land Rover Discovery Zones
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GVs Zara Phillips MBE Show Jump
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GVs World Premiere of the New Land Rover Discovery
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New Discovery B-Roll
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Images

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